HanType

Swagger

Swagger is a company that specializes in men’s personal care products. They collaborated with Sandoll to create a new typeface in Korean based off of the company’s existing logotype in English. The ligatures not only hark back to the original logo but help avoid any awkward compressions from the condensed style. A consistent contrast between curved and sharp angles in the letters help prevent the typeface from looking too cute or too cold.

See more of the process here.

Beautiful seascape. swagger-original
마운트해부학_템플릿(폰트이름으로바꿔서저장)
마운트해부학_템플릿(폰트이름으로바꿔서저장)
마운트해부학_템플릿(폰트이름으로바꿔서저장)
마운트해부학_템플릿(폰트이름으로바꿔서저장)
swagger-09